New Life of Real Estate Marketing Postcards

Most of new agents may think that real estate marketing postcards are a thing of the past, but we can assure you that this is simply not true. Savvy marketers realize that postcards for real estate farming are still very effective because people get the message immediately without having to read a lengthy newsletter or flip through the pages of a magazine to see your advertisement. Each 6″x8″ or 6.5″x9″ EDDM compliant postcard is an enormous ad that is placed alone directly into your prospect’s hands. just-sold-1It easily beats newspaper or magazine ads, where one’s attention is divided between other competing ads and offers. It also beats email marketing in terms of deliverability. With so many spam and image filters, it has become almost impossible to guarantee that your message will be seen by its recipient.

Prospecting through real estate marketing postcards is a science more than it is an art. If done correctly, it will give your business a tremendous advantage over your competition that relies on email and social media only.

What are the advantages of real estate farming postcards comparing with email marketing?

First is the limitations of an email list. It will only reach those subscribers who explicitly agreed to receive promotional emails from you. An average Realtor with 10 years of experience will only have 150 to 250 clients in their email data base. Any professional marketer will say that is not enough to market anything in any industry.

On the other hand, with real estate marketing postcards you can reach a much larger mailing list without the fear of breaking anti-spam laws. There are many high quality printing companies like printplace.com that specialize in printing postcards for Realtors at very reasonable prices.

Available delivery methods:
USPS EDDM will deliver your real estate marketing postcards to every house in a specific geographical area that you chose. You may print cards and then hire local teenagers to hand-deliver postcards to certain neighborhoods, or resort to the traditional method of sending postcards to your prospects using a mailing list.

One important point should be made about postcards for real estate farming. Real estate marketing has a lower conversion rate than less expensive products and services. You should not expect more than a 2% conversion rate on sales with mail-in postcards. In our case, real estate post cards serve as reminders of your service and should provide valuable community information.
Bragging about your achievements, number of sales or awards will not develop trust in potential clients. Recommending a reliable and affordable handy man, contractor, gardener, providing free notary public service, organizing community garage sale or offering free golf lessons will get people to remember you. Other real estate farming postcard ides may come to you after identifying the most common problems for the home owners in your farming area.

Of course, there are Just Listed and Just Sold postcards that Realtors love to mail but they are not the only cards that you should be sending out on regular basis. There are a few real estate marketing postcards ideas that may help agents with collecting new email addresses, generating website traffic and referrals.

Three components of postcards for real estate farming.

Textual components:

  1. Headline
  2. Message (2-3 sentences)
  3. Call to action

Here is an example of the front of the postcard using the above outline.

3 Things You Must Do To Increase The Value Of Your Home

Thinking of selling your house? Read about 3 must-do home improvements that will help to increase the value of your property up to $15,000!
To get your free report visit:

www.myRealEstateWebsite.com/3-things/
[QR code and SMS text ID for the above address]

Your contact information and photo should go on the back side of the card with the same URL that is on the front. The URL is designed to have a special and unique ending for tracking purpose. Your website should have a script for redirecting visitors that type in the above URL to the opt-in page where visitors are presented with the first paragraph of the report and are asked to enter their email in order to be able access the full version of the report. This way you will be getting new email addresses for your emailing campaigns, creating some targeted traffic to different pages of your website which Google will see as a sign of importance and popularity, measuring interest of your clients to various topics. As you can see there is some custom automation required for your website. This is why you should not even consider having a standard cookie-cutter website offered by some companies or brokerages. When you look at the best real estate websites, you will see that they are always custom designed and automated. These websites always have a wide selection of automated tools for collecting visitors’ information and analyzing marketing campaigns.

Here is another example of one of the Real Estate marketing postcards ideas for collecting email addresses and introducing yourself to the community:

September 15th Community Garage Sale!

It is time to clean up your garage!

Go to this page: www.myRealEstateWebsite.com/garage-sale/ and register if you’d like to participate!
We’ll put signs directing traffic to your house!
First 3 registered households will get FREE Starbucks coffee and donuts for breakfast!

For more information visit:
www.myRealEstateWebsite.com/garage-sale/
[QR code and SMS text ID for the above address]

As you can see, real estate farming postcards serve as an excellent ice-breaker for you especially if you are starting your Real Estate career or just trying to expend your “farming” territory.


Let’s compare Real Estate marketing postcards with a few other traditional marketing products starting with marketing Newsletter.
To be effective, marketing newsletter needs fresh content for each new issue. Designing postcards for real estate farming is less complicated. You need just 1 or 2 pictures and a headline.
Newsletters take longer to design and compile than postcards.
Newsletters ship folded with content and offers often hidden inside. Marketing postcards are always “open” & deliver their messages instantly.
Only a few people read articles inside marketing newsletters. Real Estate marketing postcards have much shorter but “to the point” message that is read and understood right away.
Newsletters’ mailing cost is higher comparing to postcards.

Marketing brochures or fliers can combine elements of farming postcards and newsletters.
They can be designed to promote a product or a service the same way as postcards but with more textual content. It usually costs more to print brochures or even fliers than Real Estate marketing postcards and with tremendous advances of smart phones, e-book readers and small tablets multi-page brochures and newsletters are being substituted with their digital versions online.

Although there are older people that prefer to read things on paper, you must consider including elements of virtual marketing into your printed materials: QR codes and SMS text IDs. For example, on Just Sold real estate postcards, many Realtors print both of these codes for people who are not good at typing long web addresses on their smart phones or tablets. Both SMS text ID and QR codes can be set up in advance by companies like www.homecellers.com for each property listing or in fact any web page that you’d like people to go to. All clients will have to do in order to get instant listing information is to send a text or scan QR code. If you don’t already know, QR means Quick Response and this is exactly what you should aim for when using any of your marketing methods!

Real Estate Farming 101

Whether you are a seasoned professional or a new real estate agent evaluating different marketing ideas, you’ve probably heard of farming.

What is Real Estate Farming?

gothic-260If you are tweeting about real estate and have a core group of followers, you are farming…

If you are just knocking on doors, you are not farming. You are wasting your time.

Should you concentrate on a geographic farm, a social farm or both?
What real estate marketing materials would be the most effective tools for your specific farm?

We are going to concentrate not only on the “DOs” and “DON’Ts” of Real Estate farming and prospecting techniques but also on a whole array of other marketing ideas and methods including integrating web and email marketing into farming.

The very first “DON’T’ would be spending all your resources and money on “old school” farming marketing materials and products without a proper web presence.

Times have changed.
Real estate marketing has moved to the web and this is why you have to establish and develop your web properties first before even thinking about printing your farming postcards of fliers! Your printed marketing materials will need to be directly related to the content of your main website and other web properties.

Real estate prospecting ideas of today should be much more diverse and composed if more than just passing out business cards and notepads with your name and phone number!

The goal of “old Real Estate farming” was to become somewhat familiar with home owners and to be remembered at the right moment.
The new farming should replace most of the notepads and fridge magnets with happy faces of Realtors with browsers’ bookmarks, social bookmarks, Google+ circles, etc.

The new goal is to be “remembered” not only in people’s minds but by mobile phones and computers as well.
People are not going to do this because of your pretty face or your awards. You need to give them something really valuable in the form of useful information that is not easily available anywhere else.

Nowadays there is no reason for doing real estate farming with printed material or even with email newsletters without having a quality website!


Not just any website – it needs to be an outstanding in terms of content and unique geared toward your community.

Once your website is set up and filled with all the goodies, you are ready for farming.
Read some tips on setting up and using your website for marketing along with your farming program.

The first step would be to pick a farm as a group of people or specific neighborhoods you would like to target. The ideal group to test your real estate marketing ideas would be your social farm: family, friends, acquaintances, your church fellowship, school carpool partners, fitness club buddies, golf partners, etc… – you get the drift. Make a list of everyone you feel comfortable with to mail/hand out your marketing materials on a regular basis to solicit business or just keep your name in front of them in case some need in your services or consultation would arise. If you have come to real estate from some other line of work, it may be logical to send all your former business associates an introductory email newsletter in addition to announcing your new profession through social media websites.

Your social farm may not yet be big enough to sustain a constant stream of referrals. You will need to find a geographical area you can target and come up with a solid real estate marketing plan for long-term marketing. Take some time to research the area, check the average sales price, see if any agent is dominating listings and sales and if the farm is getting his/her real estate newsletters. If the latter is true, your efforts and money could be wasted. It is much harder to take away a farm from a seasoned professional who has already won the trust and business from many residents than to start fresh in a new geographical area that doesn’t get consistent delivery of any marketing materials.
Now you are ready to start “farming” – a planned prospecting campaign in which you heavily service a geographic area (or social group) with marketing materials in an effort to get listings, buyers and referrals.

Real Estate Farming is a long-term prospecting goal.

It will take about six months to a year and a lot of unique real estate marketing ideas to start becoming productive. As you break into a farm, it will become a strong base for your growing business and it will get easier as time goes on. Don’t get discouraged if you don’t see immediate results – consistency with marketing materials and personal contact are imperative to becoming a successful farmer.

In your first year of your Real Estate farming you should plan on delivering at least 25 -30 different marketing materials. Ideally you want to do 52 different types, that one per week. You will also want to sponsor one garage sale for the neighborhood. It means that at least every other week your farm residents should get something from you (like a postcard, paper newsletter or email newsletter) with your photo and contact information. If you study farming ideas of your most successful colleagues you would notice that they would concentrate on custom real estate newsletters, and professional calendars with community events, postcards highlighting “Just Listed and Just Sold” properties in the neighborhood.

You should always look for unique ways to deliver your marketing materials – not just traditional mailing that gets more and more expensive every year or hand-delivering your newsletters to residents. That can be time-consuming and counter-productive as they quickly disappear into the recycling bin. Talk to your local coffee shop owner and have your custom real estate newsletters available there when your prospective clients are relaxing with their daily “cup of Joe” and are more open to read something useful and short – you may have more luck of successfully delivering your message to more prospective clients and widening your client base.

When you are evaluating marketing ideas, imagine yourself in your clients’ shoes — would you rather read a local newspaper filled with doom and gloom about the economy or quickly check on property values in the neighborhood, get some useful remodeling tips, solve a Sudoku puzzle and laugh at a couple of cartoons in a fun-filled real estate newsletter?

You may ask now: “How will all these Real Estate farming postcards and newsletters help me promote my website and heighten my search engine ranking?”


It is not complicated. Your Real Estate farming postcards and newsletters should always include multiple links (textual or QR code) to different sections on your website. For example, when advertising a community garage sale, invite your clients to register on your website to win a free breakfast from Starbucks. Your newsletter or postcard should always include a textual or QR code with the words: “For more information go here…

Your website needs to target visitors that will stay on your page. To accomplish this, you will need to provide useful and relevant information – this will be noticed by search engines and result in a higher ranking in search results. You may also collect a good number of emails from your farm after each mailing cycle. As long as your custom real estate newsletters are professional and provide unique information, potential clients will assume that your website will offer the same. Knowing what different types of information are valuable to particular communities is the key to successful realization of all your farming ideas.

Our step-by-step Real Estate Farming Program (found here) describes some of the aspects mentioned here in more details.

Real Estate Farming Program


What is Real Estate Farming?

Real Estate Farming is a planned prospecting campaign (the key word is PLANNED) where you heavily service a geographic area or a social group in an effort to get listings, buyers, and referrals.

Farming in real estate is a long-term prospecting goal. It will take about six months (to see first results) to a year in order to start to producing results. As you break into a farming zone, it will become a strong base for your business. As time goes on, it will get easier. Real estate farming, like agricultural farming, has strict rules you have to follow. Like traditional farming, you must access the land, sow the seeds, tend to your crops and only after hard work has been put in, can you enjoy the harvest of your labor.

Consistency and personal contact are the biggest keys to being a successful farmer. Many real estate brokers and trainers would agree that inconsistent efforts of dropping poorly designed flyers do not contribute to an artful form of real estate prospecting. Your results may depend heavily on the originality and quality of your real estate farming ideas, techniques and methods.

You have to make an effort to put your name in front of people – ideally close to 52 times a year – to see real results. Yes, that’s right – 52 times a year (not 15, not 10, definitely not 3 or 2)! It means that every week you need to contact your farm: either through printed materials, social media, email, blogging or meeting people face to face. We’ll give you a proven system developed over several decades of cooperation between top-selling real estate agents, brokers, trainers and marketing professionals that is guaranteed to yield results … if you follow it!

Real estate farming is a statistics game. Even if you have taken all the real estate marketing courses and memorized all sales tricks and scripts, there is no chance of getting constant stream of leads without you going out physically or virtually and meeting new people.
This real estate farming system program gives Realtors a system to get at least 50 or more new personal contacts every month plus different ways of staying in touch with the old contacts.
Statistically, out of every 100 people that you have personally contacted and talked with about their real estate plans (considering that you have kept in touch with them), 3-5 may contact you regarding selling their property within 18 months. Again, as with agricultural farming, your real estate farming will only start bringing results in a 6-12 months. Remember that!

Selecting a Farm

Select an Area from 200 to 1000 Homes

  • By selecting an area of this size, will get you a higher percentage of listings within your farm.
  • Small farms yield big results as you put time and money to plant the seeds and get to know people.
  • As your farm starts bringing results, you can expand to new areas. You can go up to 1000 homes, but don’t go bigger than that. It is a farm, not an empire, and it is hard to provide personal service when you are ‘too big’ to care.

Select a Comfortable Price Range Area (an area you would like to live in or already live).

Look for:

  • Activity in this particular real estate farm;
  • Who is doing the listing;
  • Who is doing the selling;
  • Anyone who “owns it” (gets ~80% of all listings);
  • How long have the other real estate agents been working in the farm;
  • Anyone walking the farm;
  • Anyone knocking on doors every month;
  • Helpful residents – get information from them in a casual conversation.

Then it is decision time! If any particular real estate agent has listings all over the area, you see his/her marketing materials (real estate farming postcards, notepads, magnets, etc.) on the steps of the homes, or every resident mentions his name in a conversation, it is clear that this real estate agent ‘owns the farm’ and has been there for a while. It is futile for another agent to go in and try to win the farm over—you may spend a LOT of money and time and get zero results. No matter how attractive this particular areal looks to you, turn around and continue your search.
Pick a farm that has close to 7% turnaround and has great location, amenities, and proximity to schools. Though many professionals will tell you to stay away from new developments, it may be a good area to start (if the first homes were sold 1-2 years ago and no one farms there yet). People still have to move even if they just bought a home due to change in jobs, family circumstances, etc.

Organize Your Real Estate Farm Data.

Order a Farm Package from the Title Representative or order addresses in a particular neighborhood / zip code from a reputable company. If you are also adding a social farm it may be a good idea to combine all your data in one contact management system and keep it current.

Don’t forget to back-up your data!

No matter how reliable your contact management system provider is, it is a great idea to have at least 3 current copies of your data: in addition to one on your laptop, keep one copy “in the cloud” (such as Dropbox.com) so you can access it from anywhere with an internet connection, and one on a removable storage device such as jump drive or portable hard-drive that you keep in a different location in case of fire, earthquake or theft.

First Impressions Last Forever

Introduction: getting to know the people in your new real estate farm

  • Introductory letter (you can include it in your real estate newsletter);
  • Needs to be informative, friendly and tell people what you can do for them, not just list all your degrees and accomplishments;
  • Hand-write individual names;
  • Hand-address envelopes if you are mailing it;
  • Use first-class mail stamps or hand-deliver.

Real Estate Farming Ideas and Frequency of Farming

First Year

  • 52 handouts, with at least 25% of them personally delivered (preferred method), with the other 75% mailed or emailed if you are out of time. To personally deliver the materials, it means either you walk your farm every week handing out either your customized real estate newsletter or one of your real estate farming postcard, your flyer, calendar, magnets, etc., or you hire somebody to hand-deliver these materials. You still have to do it personally at least 1-2 times a month.
  • 12 door-knocking (at different days of the week and different times of the day)
  • 1 Garage Sale

Some ‘old-school’ agents that still walk their 10-20 year old farms and know almost everyone on the block, will tell you to never mail anything and always hand-deliver, rain or shine. There is certain wisdom in that statement and it will obviously save you some money with today’s sky-rocketing postage costs. It is also easy for your materials to get lost in the avalanche of incoming junk mail. But be realistic: to hand-deliver 52 handouts to 500 homes you would have to walk approximately 1 hour 3 days a week, depending on the size of the lots and length of driveways in your area. While it may be a great exercise routine and lots of fresh air, many people are too busy. Be creative: combine hand-delivering and walking, hire some responsible teenagers or start an exercise club in the neighborhood. You will not only gain enthusiastic supporters in the farm but also become that ‘friend in real estate’ everyone needs.

Real Estate Farming Ideas for Handouts

  1. Real Estate Newsletters
  2. Real Estate farming postcards
  3. Master Calendar of Community & Sporting Events
  4. Real Estate flyers
  5. Just Listed postcards (can be your brokerage listing from surrounding area – include disclaimer)
  6. Just Sold postcards (can be your brokerage sale from surrounding area – include disclaimer)
  7. Real Estate business cards

Real estate newsletters have been a trusted ‘tool of the trade’ that successful real estate agents have been implementing for years to communicate with the farm and provide potential clients with valuable information. Your real estate newsletter has to bring the ‘Neighborhood’s Good News’, be informative, easy to navigate and readable. There are just a handful of people who are ready to dive-into statistics, graphs, complicated market analysis and 50+ lines of sales in the neighborhood after the day at the office. Most of the people just want something interesting, light and useful in their everyday life. So, try to combine real estate information with fun facts, substitute boring tables with “just sold” listings; include lots of pictures and eye-catching graphics.
Strive to make your newsletter a neighborhood herald – involve local professionals and handy men, offering them free space to advertise.
High-school students who babysit and moms with daycare services may be thrilled for a chance at free publicity.
Neighborhood dog-walkers may thank you for a boost in business and remember you when the time comes to move.

Your real estate newsletter content should be genuinely helpful to home owners. Addressing real problems homeowners have, from plumbing, air conditioning and heating to pest infestation in homes or gardens and leaking roofs, will increase your validity as a caring neighborhood real estate expert.

These real estate newsletter ideas and content will create a very positive image of you as a caring neighborhood expert separating you from other real estate agents.

Though it is tempting to talk about your accomplishments and boast of your hard-earned real estate certifications, your farm is not interested in that and it may actually result in an adverse effect. You need to become that ‘friend in real estate’ to your farm – the one who is always there when someone needs a quick answer to a real estate question and whose name everyone knows from weekly handouts. Name recognition and trust is the goal that you are aiming for. Your customized real estate newsletters, farming postcards, and Just Listed / Just Sold postcards and flyers but also with your website that should serve as an extension of your marketing materials as well as the source of really helpful information for the residents of your farm.


Select Door-Knocking Handouts

(Substantial Items you can afford to Hand Out)

  1. Martinelli cider, candy canes
  2. Anything with your photo on it
  3. Pumpkins
  4. Maps
  5. Visors
  6. Seeds
  7. Frisbees
  8. Magnets
  9. Key Chains
  10. Your company’s drawing or contest
  11. Pot holders
  12. Promotions

Second, Third & Fourth Years

  1. 36 handouts
  2. 8 door-knockings
  3. 1 major project

Fifth Year and On

. . . Never go below this!

  1. 36 handouts
  2. 6 door knockings
  3. 6 promotional events
  4. 1 major project

6 Promotional Events (pick out any six):

  1. Flags (for the 4th of July)
  2. Local spa or restaurant drawing
  3. Pie drawing
  4. Turkey drawing
  5. Baseball ticket drawing
  6. Spring cleaning
  7. Easter coloring contest
  8. Mother’s day Nordstrom’s shopping spree
  9. Ice cream truck
  10. Garage sale
  11. Christmas tree decorating
  12. Collect food for the homeless
  13. Collect books for the library

Establish A Major Yearly Project To Do Within Your Farm:

Handouts:

  • Petition for parks
  • Petition for traffic lights

Personal Touch & Handouts:

  • Children’s play groups
  • Baby–sitting co-op

Door Knocking & Handouts:

  • Neighborhood watch
  • Community cookbook
  • Garage sale

Garage Sale

Organizing a community garage sale may be one of the best and the most effective real estate farming ideas for getting to know everyone in your  farm and help the community to clean their garages in the spring. Do a poll on your website on what would be the best date. Start advertising early (2-3 months) before the date of garage sale. Let people register on your website or through email. Put an ad in the local paper or PennySaver publication a week prior to event.
On the day of event, put directional signs for the garage sale (with your name) and personally deliver balloons to all participating homes approximately 30 minutes prior to advertised hour. Then drive around the neighborhood, deliver fresh coffee and pastries from the neighborhood bakery and chat with all the participants.
Later in the day, deliver ice cream for the kids.

Don’t talk real estate!

It is your chance to get to know as many people as possible and be friendly. Arrange ahead of time for a Salvation Army or Goodwill truck to come to the neighborhood after the garage sale is over and pick up all unsold items—your farm will appreciate your efforts! It seems like a lot of work but it is not so bad with proper planning and a few helpers. You will see the effort is well worth it. By providing a valuable service to your farm, you will become a member of the community. Successful real estate agents sponsor at least one garage sale a year.

Real Estate Farming Techniques of Door-Knocking

DON’T START DOOR-KNOCKING UNTIL YOU HAVE DELIVERED YOUR MATERIALS FOR 6 TO 12 WEEKS

  • Don’t talk real estate!
  • Give something to the person.
  • Be short
  • Be friendly
  • Be upbeat
  • Be fast

Door Knock only during hours when you can benefit from being seen and recognized in your farm – you want to be a familiar friendly face everyone knows:

  1. Monday – Friday 5:30 p.m. – 8:00 p.m.
  2. Saturday 11:00 a.m. to 8:00 p.m..
  3. Never on a Sunday.
  • Be professional!!! Know all properties currently listed in your real estate farm.
  • Know the floor plans and square footage of the homes in your farm.
  • Know the sales prices of homes which have recently sold in your farm.
  • Don’t walk across lawns.
  • Don’t stand too close to the door.
  • Always introduce yourself.
  • Compliment people on their homes, décor and gardening whenever possible.
  • Write personal notes whenever possible about:
    1. Yards
    2. Upgrades of homes
    3. Conversations
    4. New doors
    5. Newborn babies
    6. New garage doors
    7. New bars
    8. Any time you talk to anyone

 

Always dress professionally, like you would for an appointment:

  • Company T-shirts unacceptable
  • Golf shirts OK in summer

 

  • Start servicing people before they list with you.
  • Do not hand-out comps to everybody in the farm, but always provide comps if people call you and request them.
  • You may advertise ‘Just Listed’ and ‘Just Sold’ listings of other agents in your office. Be careful how you word this.
  • You can get away with mailing only and no door-knocking UNTIL someone starts door-knocking against you in your farm.
  • Farm absentee owners and social farm by mail.
  • Put everyone you meet casually on your social mailing list.
  • Mail monthly real estate newsletter.
  • Mail all company promotions.
  • Mail all farm handouts:
    1. Just Listed & Just Sold postcards.
    2. Neighborhood information.
    3. Mailable giveaways (mini directories, maps, magnets).

It is easy to come up with excuses to skip farming on a busy day:

  1. A support system can be a helpful boost. Team up with another agent in the office to create, compare and compete in your real estate farming efforts (or start a farming group for even more fun, feedback and tips from others). You can save money by ordering items in larger quantities for your respective farms.
  2. Create a program to fit your personality
  3. Don’t take shortcuts or the easy way out.

Focus on goals for how hard you need to work, rather than the results you are trying to achieve. If you meet your work goals, the results will be attained.

Things To Watch For :

  1. Being nervous is normal. You will probably make mistakes.
  2. Sometimes you will run into people who say they will never move.
  3. Friendly people are friendly to everyone.
  4. Farming can be fun!

You could door-knock 100 homes in 2-3 hours. You would probably catch half of them home, which means you would make 50 indirect contacts with materials you leave at the door and 50 personal contacts.
That’s more contacts than some agents make in a year!

Some Areas Can Only be Mailed

  1. Mail real estate farming postcards at least twice monthly.
  2. Make sure the mail-outs go out on the exact day of the month every month.
  3. Try to get in on the inside track: Board meeting minutes, Neighborhood Watch, Referral Guide or Business Directory.
  4. Call Quarterly into your  Farm (people you know, met at the garage sale, etc).

The Post Office started offering Every Door Direct Mail (EDDM) program which helps you target specific geographical area with reduced mailing costs ($0.165 flat rate per mailed piece that qualifies for EDDM). You are basically sharing part of the workload with postal workers in exchange for reduced fees. By delivering bundles of 50 pieces with accompanying paperwork to the local post office where it goes directly to the mail carrier for delivery, you help the postal service cut their transportation and labor costs. The additional benefit of using EDDM is that it delivers your materials to every door on that route so you don’t have to purchase or maintain mailing lists or label your newsletters or postcards. There are some disadvantages though. Remember that pile of flyers that you just threw away in your recycling bin? This can be your newsletter or postcard lost in the avalanche of junk mail hitting residents’ mailboxes.
To avoid this try to use some of the real estate farming postcards ideas described here.

Servicing the Sellers and Buyers After the Close of Escrow for Future Business

The Sellers:

  1. Remind them to turn off all utilities and give phone numbers.
  2. Give them a basket of goodies or a nice closing gift.
  3. Get their forwarding address.
  4. Put them on your mailing list.
  5. Send monthly newsletters and/or real estate farming postcards.
  6. Give candy, cider, etc. or at Christmas.
  7. Give tickets to a sporting event.

The Buyers:

  1. Stop by and welcome them to the neighborhood.
  2. Help with solving property related problems.
  3. Start building rapport.
  4. Give them your real estate business card and invite them to call if they have any questions.
  5. Give a “welcoming pack (i.e. community cookbook, referral guide which can be a guide on your website that you personally compiled, local map, etc.).

Social Media and Real Estate Email Newsletter

The internet is playing a larger part in our lives and the business environment, it is becoming increasingly difficult to be successful in real estate while ignoring the realities of rapidly progressing technology. On your printed materials and handouts, make sure to provide an option to receive your real estate newsletters via email and a QR code to see full versions of informational articles online on your website and read more about related topics.

As everyone is concerned with green alternatives and de-cluttering their homes, it may be a time and money-saving solution for you as well. Listen to your clients and study your farm’s demographics.

If your farm’s average age is 60+, an old-fashioned newsletter with larger font may be what they would prefer and what would get you noticed.

Younger crowds would respond better to a short e-newsletter that they can view on their iPad or iPhone while inline at Starbucks. Really strive to take advantage of all the social media options out there: Create a professional real estate Facebook page, write a blog were you can post interesting information or your opinions, showcase your listings on Pinterest, post new listings to Twitter.
Before you know it, there will be a cyber community of followers that can bring you referrals and sales.

Closing

Unless you faithfully nurture your garden, you can’t harvest the crop. Do your research, pick a farm area, get your tools ready and get to work! The longer you wait, the greater the possibility that other agents will beat you to the finishing line. Spring is a great time to start ‘sowing’ but as any farmer would tell you, there is work to do all year round.

So, to reap the harvest in the near future you have to start now!