101 Top Real Estate Marketing Ideas

Benefits Of Farming With Custom Real Estate Newsletters

Real Estate farming has expanded to digital media. Due to this, all you hear nowadays is that traditional marketing methods are almost dead and that Realtors should be doing all their marketing via social media and email.
Watching what top real estate agents have been doing for the past 17 years tells a very different story. Real Estate farming is alive and doing well for those agents who are faithfully following their marketing plans and combining elements of traditional and digital marketing.

Benefits (besides obvious leads)

  • High deliverability to new prospects – no spam restrictions as with email marketing;
  • Customizable newsletters that can be used for collecting email addresses from new prospects for future email campaigns. This email collecting ability is often overlooked by 99% of Realtors;
  • Real estate newsletters printed on paper are easier to read for many people than e-newsletters on bright digital screens or small mobile devices;
  • These newsletters do not require internet connection. People can read them anywhere;
  • Marketing newsletters can be used for promoting Realtor’s website;
  • Paper versions of Real Estate newsletters reach different demographics than internet marketing and these are usually people who have equity in their homes;
  • Customized newsletters help establish trust with future clients;
  • Providing helpful, valuable, and customized content catering to the specific needs of local communities helps improve your image as a friendly “neighborhood expert”;

Real Estate newsletter ideas and content

Custom local content is a must!
Here is why:

Any agent recycling boring and generic real estate marketing information will NOT achieve“Neighborhood Expert” status.
Local home sales and solutions to common homeowners’ problems are the majority of your future clients interests.

Follow the steps of top real estate agents and top internet marketers!
Get more information about fully customizable real estate newsletter here!

The most effective strategy that works extremely well is providing relevant information for buyers and sellers. By providing the latest “Just Listed” and “Just Sold” properties gives potential clients the facts they need. Long and sophisticated market analysis articles bore the average reader. Long articles with too much data overwhelms potential prospects. Who has the time and energy for that after long hours at the office?

Yes, it is that simple!
Month after month some agents insert “Featured Home of the Month” with short description and a couple of pictures and get consistent results.

It takes minimal time and effort. Just ask any expert realtor, they will tell you that a picture is worth a thousand words!

The sooner you start with your Real Estate newsletter for clients, the sooner you’ll start getting similar results!

Click here to call or email real estate newsletters’ specialists right now for a free consultation!

Of course, a few of real estate agents like to take their time and write some monumental piece about the patterns of real estate market fluctuations and the current economy.

Please, don’t follow their footsteps!
Our experience shows that newsletters with similar articles produce fewer results and take lots of valuable time you could spend on prospecting.

Call and ask our marketing assistants about the best way to design your real estate newsletter.

Many of the agents that are not familiar with real estate newsletters are concerned with high cost of mailing. There is an easy solution to this problem if you are planning to distribute these newsletters within your geographical farm.
A lot of the times local teenagers will gladly distribute your marketing materials by hand up to 10 times cheaper than it would cost you to mail them via USPS. You can also send them using EDDM (Every Door Direct Mailing) offered by USPS at discount rates. Your newsletter should meet flat mail standards which are easily achieved if you do not fold it.

6 Ways of Supercharging Your Real Estate Signs

Although a number of communities have ordinances restricting usage of certain colors, sizes, text and placement of real estate yard signs there are still a few tricks that savvy real estate agents use for attract more interest and traffic to their listings.

Traditionally most of the signs have Realty logo, agent’s name and contact information. Some also put “For Sale” rider on the sign and others even create custom real estate yard signs for each high-end property they manage to list.

So, what can agents do with their yard signs to stand out from the crowd?

1. Your professional personal photo with your slogan will make your yard sign more memorable. Cut-out photos without rectangular backgrounds look much better than the square ones with the original studio background showing. Don’t make them too small or too large. Bottom left or right positions are the best to be captured by the eye of the viewer.

2. Use at least 2 colors in addition to white. One of these colors should be the boldest and the brightest and secondary color more subdued and complimentary to the main color accent. Too many strong colors may clash and create an opposite effect distracting viewers from the message. Try not to use solid black or red backgrounds for the whole sign. These often are subconsciously associated with mourning and danger.

3. Don’t clatter your sign with too much information. Your name, large phone number and optional photo are the main components of your real estate yard sign. Website address and slogan should be much smaller. Some Realtors want everything to be bold, bright and jazzy in order to stand out, in their mind, not realizing that in this case nothing stands out because all the parts are equally important. Imaging yourself at the store and 5 sales people simultaneously talking to you about the product you are looking at. You don’t want your real estate yard signs act like this. Make your phone number and your name the most important and visible parts of your sign. “For Sale” or “Just Sold” words are often printed on separate riders

4. Use complementary riders not only for “For Sale” or “Just Sold” but also for additional information such as QR code and “instant SMS info”. A lot of people would prefer getting instant property information via QR code or instant SMS code instead of calling real estate agent. Agents, of course, would have to create property pages on their websites and generate the codes pointing to these pages. Not too many Realtors are that technology savvy or simply bother doing it thinking that just having website name, email and phone number will cover all communication possibilities. Often people drive by and don’t want to get out of their cars to get closer to the yard sign. The fastest and the most convenient way for them to get property information would be instant SMS code.

5. Reflective real estate signs. If you live in the Northern part of the US then these reflective signs may bring you additional leads during darker winter months. As already stated above, check with your local city officials if there are any restrictions on these types of signs.

6. Lighted real estate signs may put you into a completely different category for the following reasons:
they convey a message to your future and current clients that you go one step further in order to sell their homes;
make easier for the potential buyers to notice your yard signs in the dark;

You may choose solar-powered configurations and batteries-powered ones that will work with your existing real estate yard signs.
Most of the batteries-powered models emit brighter light but they will last only for 100-150 hours (10-15 days).
Solar-powered lights need much less maintenance.